At the last International Geneva Motor Show was presented the new special series Fiat 500 GQ, developed in collaboration with GQ Gentlemen’s Quarterly, the men’s magazine published by Condé Nast each month that dictates the trends of style and culture around the world. Result of a partnership between Fiat and international editions – and in particular with the Italian one – of the monthly men’s GQ Fiat 500 is the car metropolitan dedicated to the man of the third millennium lover refined aesthetics and style without compromise, is a young customer always connected to their community, who live entertainment, culture and social life of the modern city, all characteristics shared with the brand GQ, its readers and users of its website.
“Fiat 500 GQ is a jewel with the signing of our monthly masculine style, quality and modernity has always been a distinctive feature” – so Matthew Gabba, Group Marketing Director GQ – “A project like this, which combines in a determined the values of the respective brands, allows, among other things, a sharing of know-how and communication platforms. Could do with a product as iconic Fiat 500, represents the best combination of perspective and projects of the heads of Condé Nast. “